Nice & Naughty · Grand Rapids
Explore toys, lingerie, intimate wellness essentials, gifts and customer favorites at our 28th Street store in a clean, comfortable and welcoming environment.
Browse privately. Ask anything. Take your time.
Find Us In Grand Rapids
3270 28th St SETake A Look Around
See the store before you arrive. Bright, organized and designed to make browsing feel considerably easier than intimidating.
Plan Your Visit
Check today’s hours, call the Grand Rapids team with a question or get your route sorted before heading to 28th Street.
Today’s Hours
Holiday hours may vary. Call before making a special trip.
Call Grand Rapids
Questions about lingerie, sizing, products, events or your upcoming visit? The Grand Rapids team is happy to help.
Call The StoreParking
Convenient parking is available near the 28th Street retail location, helping keep your visit straightforward from arrival to checkout.
Plan Your VisitIn Store
Take your time, compare your options and ask questions whenever you want. Prefer some breathing room instead? That works too.
Accessibility
Contact the Grand Rapids team before your visit if you have accessibility questions, need entrance guidance or have specific shopping requirements.
Call For AssistanceThe Grand Rapids Experience
Whether you know exactly what you want or have absolutely no idea where to start, Grand Rapids is designed to make exploring straightforward, comfortable and judgment-free.
More Than Shopping
Nice & Naughty hosts social events, educational experiences, workshops and community gatherings across our Michigan locations.
Ask the Grand Rapids team what’s coming up or explore upcoming Nice & Naughty events.
Explore Events
